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        <title>Greg Isenberg</title>
        <link>https://greg-isenberg.com</link>
        <description>Stay up to date with the latest content from Greg Isenberg</description>
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            <title><![CDATA[New ChatGPT, Claude Whiteboards, Google Carbon: What These AI Launches Mean for Builders]]></title>
            <link>https://greg-isenberg.com/google-carbon-claude-whiteboards-ai-tools</link>
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            <pubDate>Wed, 11 Nov 2026 21:22:35 GMT</pubDate>
            <description><![CDATA[A builder-focused look at Google Carbon, Claude’s whiteboards and data tools, Cursor agents, and ChatGPT experiments—plus practical ways to use these launches to build profitable, more productive services.]]></description>
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            <title><![CDATA[Use Grok Bot Better Than 99% of People: A Practical Guide to AI Agents]]></title>
            <link>https://greg-isenberg.com/grok-bot-ai-orchestrator-practical-guide</link>
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            <pubDate>Wed, 11 Nov 2026 18:00:16 GMT</pubDate>
            <description><![CDATA[Learn a practical approach to using Grok Bot to coordinate AI agents and tools—start with the right context, separate exploration from shipping, and keep projects moving on your phone.]]></description>
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            <title><![CDATA[Claude Fable 5.2: How I’d Make Money With It Using 12 Prompts]]></title>
            <link>https://greg-isenberg.com/claude-fable-5-2-money-12-prompts</link>
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            <pubDate>Tue, 10 Nov 2026 16:50:27 GMT</pubDate>
            <description><![CDATA[Learn how to turn Claude Fable 5.2 into income by assigning long, deliverable-based AI tasks. See 12 prompt ideas across audits, freelance delivery, niche research, and more.]]></description>
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            <title><![CDATA[AI Agents Are Too Good at Marketing Now: How to Build the System Around Them]]></title>
            <link>https://greg-isenberg.com/build-environment-for-ai-marketing-agents</link>
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            <pubDate>Mon, 09 Nov 2026 18:15:17 GMT</pubDate>
            <description><![CDATA[Learn how to build the environment around AI marketing agents: centralize data in a warehouse, grant publishing access, provide production tools, and add creative context so agents can research, create, publish, and improve.]]></description>
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            <title><![CDATA[8 Businesses for the AI Age: How to Build Something That Is Hard to Copy]]></title>
            <link>https://greg-isenberg.com/hard-to-copy-businesses-ai-moats</link>
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            <pubDate>Wed, 04 Nov 2026 20:30:20 GMT</pubDate>
            <description><![CDATA[Learn eight business categories—atoms, permission, attention, timing, belonging, liquidity, unique data, and outcomes—that help create durable moats against AI-driven copying.]]></description>
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            <title><![CDATA[The Solo Grok Bot Business: How to Build and Sell Custom AI Agent Teams]]></title>
            <link>https://greg-isenberg.com/custom-ai-agent-teams-smb</link>
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            <pubDate>Mon, 02 Nov 2026 19:15:08 GMT</pubDate>
            <description><![CDATA[Learn how to build and sell purpose-built AI agent teams for small businesses—configuring agent “workspaces,” integrations, and workflows to handle outreach, follow-ups, website updates, and appointment booking.]]></description>
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            <title><![CDATA[SaaS Is Dead? Why Free Tools, AI Agents, and Services Are the Next Model]]></title>
            <link>https://greg-isenberg.com/smart-saas-free-tools-ai-agents</link>
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            <pubDate>Thu, 29 Oct 2026 19:25:16 GMT</pubDate>
            <description><![CDATA[SaaS 1.0 relied on charging for paid access to difficult-to-build tools. Learn why AI makes building easier and how “smart SaaS” replaces subscriptions with free tools plus data, network effects, and intelligence or human services.]]></description>
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            <title><![CDATA[Make Cool Things With AI That People Buy: Three Ways to Use Gemini 4 Argon]]></title>
            <link>https://greg-isenberg.com/gemini-4-argon-sellable-ai-builds</link>
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            <pubDate>Thu, 15 Oct 2026 20:40:35 GMT</pubDate>
            <description><![CDATA[A founder’s hands-on take after a week with Gemini 4 Argon: three practical ways to create marketing experiences, physical product designs, and focused software workflows that customers actually want.]]></description>
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            <title><![CDATA[Jev Is Here: How to Use It for Fast AI Decisions]]></title>
            <link>https://greg-isenberg.com/jev-classifier-fast-structured-ai-decisions</link>
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            <pubDate>Fri, 18 Sep 2026 18:35:33 GMT</pubDate>
            <description><![CDATA[Learn how Jev works as a classifier (not a chatbot) to score inputs and return structured outputs—using an email example to show fast routing, priority scoring, and low-cost automation.]]></description>
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            <title><![CDATA[Building a Software Factory That Actually Works: Isolate, Build, Prove, Ship]]></title>
            <link>https://greg-isenberg.com/software-factory-isolate-build-prove-ship</link>
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            <pubDate>Mon, 14 Sep 2026 17:30:17 GMT</pubDate>
            <description><![CDATA[Learn how to run AI agents like a real engineering team with a repeatable software factory workflow: isolate workspaces, enforce code structure, prove changes with evidence, and ship via independent review.]]></description>
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            <title><![CDATA[GPT-6 Astra: How I’d Make Money With It]]></title>
            <link>https://greg-isenberg.com/gpt-6-astra-business-prompts</link>
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            <pubDate>Thu, 10 Sep 2026 18:11:19 GMT</pubDate>
            <description><![CDATA[Learn how GPT-6 Astra can save money and create revenue by speeding up products, running performance and security audits, guiding UI work with visual references, and using nine founder-ready prompts to improve real business workflows.]]></description>
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            <title><![CDATA[Marketing Engineer: The $1M Job with AI Agents]]></title>
            <link>https://greg-isenberg.com/marketing-engineer-ai-growth-system</link>
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            <pubDate>Mon, 31 Aug 2026 18:45:11 GMT</pubDate>
            <description><![CDATA[Learn what a marketing engineer does—using AI agents, data, code, and taste to turn market signals into pipeline through faster experimentation and continuous learning.]]></description>
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            <title><![CDATA[Marketing Agents Masterclass: Two AI Systems to Grow Your Startup]]></title>
            <link>https://greg-isenberg.com/marketing-agents-two-growth-systems</link>
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            <pubDate>Wed, 05 Aug 2026 20:40:33 GMT</pubDate>
            <description><![CDATA[Learn what a marketing agent really is and how to build two systems: a signal-based LinkedIn cold outbound agent and a conversation-to-LinkedIn content engine that turns internal talks into organic growth.]]></description>
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            <title><![CDATA[Marketing Agents Are Too Good Now: How to Build One That Gets Customers]]></title>
            <link>https://greg-isenberg.com/real-marketing-agent-data-cadence-feedback</link>
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            <pubDate>Mon, 27 Jul 2026 18:20:00 GMT</pubDate>
            <description><![CDATA[Learn what truly counts as a marketing agent: unified business data, recurring decision-making, and a feedback loop that improves results. Plus, how to apply the idea to ads and AI-first WordPress growth.]]></description>
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            <title><![CDATA[How AI Agents and Claude Skills Work, Clearly Explained]]></title>
            <link>https://greg-isenberg.com/ai-agent-context-claude-skills-reliable-results</link>
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            <pubDate>Wed, 08 Apr 2026 19:00:20 GMT</pubDate>
            <description><![CDATA[Learn how AI agents like Claude use context windows and harnesses, why large always-on instruction files can waste tokens, and how Claude skills use progressive disclosure to produce consistent outcomes.]]></description>
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            <title><![CDATA[Building AI Agents That Actually Work: A Beginner’s Full Course]]></title>
            <link>https://greg-isenberg.com/building-practical-ai-agents</link>
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            <pubDate>Tue, 17 Mar 2026 19:25:00 GMT</pubDate>
            <description><![CDATA[Learn how AI agents work in the observe-think-act loop, what you need for a working setup (model, tools, context, harness), and how agents differ from chat to deliver real results.]]></description>
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            <title><![CDATA[Model Context Protocol (MCP), Clearly Explained: What It Is and Why It Matters]]></title>
            <link>https://greg-isenberg.com/mcp-standardizes-ai-tool-connections</link>
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            <pubDate>Fri, 14 Mar 2025 17:00:09 GMT</pubDate>
            <description><![CDATA[Learn what Model Context Protocol (MCP) is, why it matters, and how it helps AI assistants connect reliably to tools and external services using shared integration patterns.]]></description>
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            <title><![CDATA[ChatGPT Operator Business Tutorial: Testing Arbitrage, Vendor Outreach, and Product Sourcing]]></title>
            <link>https://greg-isenberg.com/chatgpt-operator-arbitrage-vendor-sourcing</link>
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            <pubDate>Thu, 30 Jan 2025 19:03:03 GMT</pubDate>
            <description><![CDATA[A practical tutorial on using ChatGPT Operator to browse marketplaces, log product deals, test arbitrage workflows, request vendor quotes, and source samples—plus what worked and what got stuck.]]></description>
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